Ruba.com is a community who is passionate about finding and sharing the greatest travel destinations worldwide. The goal of Ruba.com is to make it fun and easy to browse and discover amazing new places around the world that best match a user’s travel tastes. Unlike other travel review sites where users consume reviews of individual hotels, restaurants, or sights, on Ruba.com users explore full guides, which are collections of reviews of the best places.
Ruba’s unique approach to travel reviews and highly browsable “Related Searches” feature puts the emphasis on discovery, providing inspiration and guidance to users. While there are many travel sites out there to search for hotels in particular places, Ruba.com gives quick, concise ideas for people who don’t want to sort through a long list of reviews and the guide format does a great job of holding people’s interest and encouraging them to explore.
The site also embraces the highly social nature of travel planning via tight integration with Facebook and Twitter. Ruba strive to be the travel site which is best integrated with social networks and give users the most opportunities to share their travel experiences with friends and family. Users can ask their friends and family for advice on Facebook or share any guides they read or write through Facebook, Twitter, or their own blog, all in a single click.
Already Ruba have ramped up to about 30,000 monthly uniques. Ruba’s early users have created a wealth of guides covering a wide variety of topics and destinations.
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