EXCLUSIVE: Real-time automated translation platform for websites from NativeTung
This guest post was written by NativeTung CEO Idris Manley.
After 2-1/2 years in development, NativeTung’s Global Management solution for websites is ready to help select beta customers expand into international markets. It is one of the few startups that focus on delivering an entirely technology-based language translation solution for websites, and with software industry veterans from Oracle, Yahoo!, and PeopleSoft at the helm, it is a serious attempt at giving websites, such as blogs, corporate sites, and social networks a simple enterprise solution for managing global expansion efforts.
NativeTung is not a consumer-focused language translation tool, such as Google or Yahoo!’s Babelfish, nor a manual language translation vendor, such as Lionbridge or SDL. NativeTung provides a complete Global Management solution for companies that require an easy approach to create and manage language translations, analyze global user activity, and optimize global results. By offering a solution that supports a company’s foreign market expansion needs at every stage of the life cycle, NativeTung is seeking to not only transform how websites go global, but help ensure that they maximize success.
How It Works
While NativeTung has been in stealth for a few years, today is their private beta launch. Their product creates a global layer for websites that supports multi-language content channels. These channels are bi-directional, real-time links that extend between a company’s website (or text-rich content system) and NativeTung’s Cloud-based Global Management platform.
A small piece of software runs on an enterprise’s site, and sends and receives translation transactions. The translation data is stored locally at the site and NativeTung ensures multi-language data remains in sync at all times. Language translation policies and quality control preferences are managed from NativeTung’s Global Management console, providing users an application for creating and analyzing their international presence.
In addition to providing control over how global website content is translated and quality controlled, NativeTung gives companies the opportunity to make smarter decisions about targeting underserved foreign market opportunities. For example, language-based analytics data is published to measure metrics such as page views and ROI.
What It Could Achieve
Research has made clear that language use on the Internet is becoming increasingly more diverse – not less – and Internet users prefer to engage on websites in their native language. Expanding into global markets seems like a natural evolution for websites serious about growth.
NativeTung is clearly focused on making it really easy for website owners to leverage domestic content to automatically engage foreign audiences. And while its content platform-agnostic strategy for supporting websites is ambitious, they appear to have a well thought-out approach for rolling-out support for the thousands of unique vendor content systems that exist over time.
Simply put, NativeTung is one of a new class of startups seeking to provide website owners a complete solution for creating, analyzing, and growing their global business on the Internet.
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