Micello is “Google Maps inside a building”. Micello provide maps of interesting places that people visit: shopping malls, convention centers, college campuses, theme parks, stadiums, and many more. It allow users to navigate and explore these places, called communities, right from their mobile phone. In addition, Micello integrate personalized and contextually relevant data directly into the maps.
Some of the key features of the application are:
- There are 150+ indoor maps of shopping malls and college campuses. By the end of 2010, over 5000 places will be available in major metropolitan areas of the United States.
- Each map is personalized depending on interests, profile, and usage history.
- Micello’s powerful, tag-based search capability can help you find products, people, and events inside the communities.
- Users can find their Facebook, Twitter and Mobile Phonebook friends directly in the map of the community.
- Users can write stories, provide feedback, and see what others are saying about the places of interest.
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